RUJO Boots was born out of a desire for high quality cowboy boots that don't break the bank. Our story begins with the goal of making A Better Boot for A Better Price.RUJO Boots is an artisan cowboy boot brand, handcrafted in León, Mexico, and headquartered in Dallas, Texas. Known for their mantra, ‘A Better Boot for A Better Price,’ our team has collaborated with partner agency Nativz since 2018, working behind the scenes to prepare for the brand’s launch in late 2020. We utilized 360 growth marketing and advertising tactics to launch and scale the western wear brand, RUJO Boots.
Cole Feigl has headlined much of the brand’s creative decision-making and nearly all aspects of marketing. Joining forces, Nativz & Anderson Collaborative were hired to launch an aggressive growth marketing campaign seeking to introduce this new brand and penetrate the very hard-to-enter Cowboy Boot/Western Wear market.
