RIOS BOOTS WEBSITE

The Rios family had made a name for themselves as skilled artisans in Mexico, but the rising revolution that swept across the country drew them north in search of new life and opportunities in America. Around the turn of the 20th century, they settled in the Texas Rio Grande Valley. Little did they know, as they fled one revolution, they were diving headlong into new territory that would engrain them in the foundation of another revolution-one that swept American culture and continues to prevail across the western and fashion industries today. When the Rios family arrived, farms and ranches were flourishing across the Rio Grande Valley. And no one was better prepared to meet the needs of the growing rural and cowboy lifestyles than the renowned zapateros. The first Rios family-owned boot shop opened in Raymondville, Texas in 1928. The following year, Zeferino set out to carry on the family trade, opening his shop forty miles south in Mercedes.